Bruce Docter - Owner
Being in the tire business for over 31 years, Bruce claims he's "done it all"! From Auto Service and tire repair, to Farm tire service, retreading tires, opening retail stores, and owning this online tire business. Over the years he has developed some great connections to source tires at some fantastic prices. You'll see him at several of the trade shows we exhibit at, or talk to him on the phone when you are looking for tires. Don't get him started on mid sixty's to early seventies muscle cars! He's owned over 50 in the past 5 years as he buys, restores and sells them for a hobby. (His favorite is his 1970 B 5 Blue Hemi Cuda Convertible).
Deb Docter - Accountant
(The Real Boss) handles all of the bookkeeping duties, so if you need a copy of an invoice or anything clerical, Deb's your gal! You will see her at a number of trade shows that we exhibit at, and there is a fairly good chance that she will greet you on the phone when you call.
Troy Baker - Sales
Troy handles hundreds of calls in a day, and really works hard at finding you the best deal possible. He also answers nearly 100 emails a day, so it is not unusual to see him with a phone between his ear and shoulder, a pen in hand and another hand typing! He attends many of the trade shows that we exhibit at. So you may have seen him there. He's an avid outdoors-man, so if you are looking for tires for your hunting pickup...be ready to share some stories.
Gary Schroetlin - Sales
Gary is one busy guy on the phones. He has been in the tire business longer than he can count. He is very knowledgeable and here to help you with any questions about tires that you may have. When Gary's not on the phones he enjoys fishing and golfing.
Lisa Preston - Shipping Coordinator
Lisa will probably be your first contact with us, as she answers most of the incoming calls. She claims she answers the phone so many times in a day, that she answers "Your Next Tire, Lisa speaking" when she takes calls at home! She also handles the shipping and logistics for the company, so if you have a question on a tracking number or a shipment, she can answer your questions. You may also catch her in her free time tending to her horses, chasing kids or cheering on the Huskers! Go Big Red!
Aaron Docter - Warehouse Associate
When it comes to an "all around" employee, Aaron's been ALL AROUND! He handles a lot of our shipping duties, making sure the right tire is not only shipped, but it is in great shape when you get it. He also helps sell while he attends many of the trade shows that we exhibit at. Aaron attends the University of Nebraska in Lincoln studying Marketing and Management. He hopes to apply his knowledge of school to our business. He bleeds Blue and Orange for the Denver Broncos.
Blake Preston - Outside Operations Manager
If you are needing mechanical service of any kind, you will surely meet this guy. Whether it is a tuneup on your mower, mounting truck tires or locating the correct tires for shipping, Blake will come to your rescue. He has over 9 years experience mounting tires, and keeps our small fleet of vehicles on the road. When Blake isnt mounting the latest Mud tires you can find him tending to his horses or selling used vehicles.
Richard Benitez - Equipment & Parts Specialist
If it looks like a balancer, tire changer or an automotive lift, Richard is involved with it. He sets up the machines when they are sold, trouble shoots any technical questions, and manages the parts inventory that we keep on hand. We have over 22,000 operational tire changers throughout the country and fielding calls for them is Richards. He also repairs the trade in machines that we receive each year to make sure they work when you get them. He speaks Spanish, as well as very good English so call for service on any equipment concerns you may have. When Richard isnt busy he enjoys listening to 80s music.
Pat Bryan - E-Commerce Manager
Pat has a rich background dealing with inventory and customer service. If you found us on Ebay he is responsible for managing all the listings. While he is busy keeping track of all the tires coming in and leaving us, he also helps customers that come to our shop looking for a smoking hot tire deal. When Pat isnt knee deep in tires he enjoys bowling, with 9 - 300 games so far in his career.
Brandi Docter - Online Marketing
Is the star of our welcome video on our homepage and helps at many of the trade shows we visit every year. If you have found us on Craigslist, Facebook, Twitter or Instagram she is posting on all these sites. She also helps with customers at our retail location and many other clerical duties in our company. When she is not busy marketing us online to the world she enjoys spending time with her family and friendly cat named Nala.